Have you ever wondered why you chose to go to that particular restaurant, why you ordered from one e-commerce website and not from any other, or why you opted to fly that airline?

It’s BRANDING! Branding can make or break any business. Branding is the soul of a business. That is why the business of branding is the most critical business of a business. Companies spend millions and billions, but it takes the right strategies, positioning, messaging, the right looks, and much more for a business to become a brand that people love, trust, and feel proud to use in their products and services.

In this webinar, Preeti Vyas, Chairwoman & Founder – of VGC, shares more than 3 decades of her insightful experiences in the Business of Branding and observations on how branding has evolved in the past 3 decades. What are the differences between building brands then and now? Also get behind the scenes of some of the big projects that VGC did.