In 2015, the Israeli chocolate brand Elite’s Parra (cow) decided to try something new with their chocolate wrappers. Then, the trend of reuse and do-it-yourself (DIY) was quite the rage, so they used this opportunity to transform the customer experience.

Millions of wrappers were printed, with unique designs, which could be folded into paper sculptures of cows, thus named ‘Origamoo’.

Using the HP Indigo printer algorithm, Parra was able to create a unique, delightful, and engaging customer experience.