As four friends from Dulwich, London, decided to enter the crowded premium Gin market, they asked themselves ‘How can we stand apart, and stand for something relevant?’
They contacted Art Director Silas Amos and Lisa Stillman and together decided to look for the area’s history. London Dry Gin came to prominence in the Georgian era – the same time that the Dulwich Picture Gallery (the world’s first public Art Gallery) was established.
Roaming the halls of the Dulwich Picture Gallery, they selected 5 paintings of which they extracted 6 figures from the Georgian era and decided to change their appearance to fit today’s modern culture.
The beer bottles were served at HP’s Happy Hour everyday between 6-7pm at Interpack 2017, Booth 13C93 in Hall 13. It didn’t stop with beer bottles either – t-shirts, corrugated tables, signage and snacks were all printed using HP Indigo.