Design has always been a catalyst behind the success of many successful brands, its product, service, or ad campaigns. Today it is considered one of the most critical aspects of development in every domain. The growing acceptance of the importance of design has brought forward the lesser-known collaborator “the designers” into the mainstream stakeholders.


Designers are expected for their expertise right from the early stages of development to help build the best possible product or service with the optimum use of the available resources. Since design is not limited just to graphics, advertisements, fashion, or interiors but it’s something that’s been at the core in about everything. Be it politics, medicine, technology, culture, and much more. It’s omnipresent.

Hence it would be apt to ask, “Can designers influence change?” and “Can India lead the way through design?”

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